My Approach: Crafting Digital Excellence
What the client wanted:
A blog website (their #1 marketing tool) to accompany their web and mobile app, providing valuable information, promos and email marketing references for their product to engage and inform users.
How I approached the design:
To ensure the blog stood out while meeting the client’s needs, I analysed competitor blogs such as PiggyVest and Cowrywise. By identifying key design patterns, usability features, and content organisation strategies, I gathered insights to create a structure that balances aesthetics and functionality.
Design & Development:
Using Elementor, I built a dynamic and visually engaging blog tailored to the client's brand identity. Here’s how I achieved it:
Content Structure: I designed a clean and intuitive layout for easy navigation, ensuring the blog could effectively showcase articles, product highlights, and company updates.
Custom Styling: Leveraging Elementor’s Theme Builder, I created custom headers, footers, and post templates to provide a seamless experience across the site.
Responsive Design: To guarantee accessibility, I optimized the blog for mobile and desktop viewing, ensuring a consistent experience for all users.
Dynamic Widgets: I integrated post carousels, category filters, and interactive elements to encourage user engagement.
SEO Optimization: By utilizing Elementor’s SEO-friendly settings and WordPress plugins, I optimized the blog for search engines, driving organic traffic.
